Skills and Expertise
@BeverlyMacy Beverly Macy
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Social Media Is Morphing Into Social Business http://t.co/Tult6Hl via @huffingtonpost
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Please RT Is Your Company Smart Enough for Social Media? http://huff.to/rdLl0F via @huffingtonpost
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Please RT Social Media Is Morphing Into Social Business http://huff.to/oo472e via @huffingtonpost
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Excited that @audi @visible_tech @PRNewswire and Flat Fee Portfolio are sponsoring #GravSum FutureM at Harvard http://t.co/yZHo1f1
5 Retweets
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Insights
Beverly Macy's 9.7K followers are from 61 countries and 528 cities. Their majority is interested in Social Media, Business, Marketing, Author. Check them out by clicking the blue percentages.Audience Demographics
Plain tweets
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Thanks to everyone who joined in this week's TweetChat. Join us again next Mon at 10:30am PT. Everyone welcome! #smmucla
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Twitter can be great for real-time engagement and pre-announcing events, etc. to create a sense of urgency. Always add value! #smmucla
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My final thoughts: Twitter is just 1 social platform. Be sure to go where your audience is to ensure engagement #smmucla
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Last few min....any additional thoughts? #smmucla
Insights
Beverly Macy shares 22 links a week, mostly from www.businessinsider.com, huff.to, gmucla.blogspot.com, kittens2012.blogspot.com, bit.ly, onforb.es,
Links
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#GMUCLAx Teaching Global Marketing at UCLA Extension: No nation immune to climate change - World Bank
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A1: Case Study Caesar's Gets Brand Lift w Twitter #smmucla
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#smmucla Teaching Social Media Marketing At UCLA Extension: 13 Mistakes Your Business Is Making On LinkedIn
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? Really? RT LEAKED: MySpace's Master Plan To Raise $50 Million And Relaunch As A Spotify Killer via @sai
Insights
24% of Beverly Macy's tweets are replies. This means 22 replies a week, mostly to @linkedFA (17) and @VictorGaxiola (13).
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Checkins
Retweets
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RT @kblurock: @wardPlunet happy neuroscientist following. LOVE "Power of Real Time Social Media" took UCLA course w/author @BeverlyMacy
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RT @MarinhoJacque: Thanks for setting it up @BeverlyMacy! I am very happy to finally participate on my very first #tweetchat . #smmucla
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RT @MarinhoJacque: yes i believe that a content Calendar is must needed. As @thisjustin_ mentioned a couple weeks ago in class #smmucla
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RT @MarinhoJacque: also, companies can use twitter to annouce a sale, invite to a event, thnk customers for coming to an event etc #smmucla
Mentions
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An engagement strategy is necessary in rewarding "advocates" and minimizing "badvocates" per @drnatalie #smmucla
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agree RT @jyi: @BeverlyMacy Absolutely. Thats as inappropriate as bullying or yelling. #hbrchat
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Great #smmucla class last nite - @thisjustin_ was amazing w/ tips and case studies...
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A2: Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Like Says @TBGDigital Test #smmucla
